NYC fashion businesses brainstorm ways to convince you to buy more shit.

11Jan10

2009’s Fashion’s Night Out wasn’t enough.  Tonight 75 of fashion’s most influential figures will meet to discuss reenforcing New York City as America’s garment capital. Attendees will include Lundgren, Diane von Furstenberg, Roger Farah of Polo Ralph Lauren, Burt Tansky of Neiman Marcus, Millard “Mickey” Drexler of J. Crew Group, Michael Gould of Bloomingdale’s, Hearst’s Cathy Black, Jim Gold of Bergdorf Goodman, Sir Philip Green of Topshop, CFDA executive director Steven Kolb, Gilt Groupe chairman and founder Kevin Ryan and Rick Darling.  The program was started by Mayor Bloomberg.  Their plans include a 2010 Fashion’s Night Out as well as numerous other ploys to get Americans to spend more money on the industry.

The event will include a panel discussion as well as dinner with city officials seated at each table to take notes on ideas.  According to WWD, NYC Fashion 2020 has a few goals already established:

  • Bolstering business in the boroughs and stimulating tourism, possibly by providing shopping coupons or even subsidizing airline tickets.
  • Street vendors and quality-of-life issues.
  • Fashion’s Night Out, scheduled for Sept. 10, which could entail a no-sales-tax day and a fashion show for the general public.
  • How to shorten the buying cycle so stores can sell more wear-now clothes and capture trends better.
  • Technology, including sustainability, the new media and mobile marketing.
  • Pop-up stores.

Good luck.  I don’t need convincing to fork over my paycheck for designer duds but with the current economic situation, Americans have become stingy with cash.   Hats off to the garment district for realizing their shortcomings and attempting to change.

Fashion NYC 2020 to Rethink Garment District [HuffPost]

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